It is hard to overestimate a solid education. If you like online casinos and educating yourself in new fields, yet are not a professional gambler, there are options besides betting on how to make good money in the online casino industry. For example, study our educational article and become a casino affiliate. Luckily, literally anyone can be an affiliate and soon you are going to know why.
Affiliate programs are not something that is hard to find. If we talk about the iGaming industry, every online casino website offers to be its partner. But you will need to choose, and do it wisely.
Let’s figure out the essential info about how online gambling affiliate programs work, who are casino affiliates, and how to become one.
Who is a Casino Affiliate?
Whenever you find yourself searching for an online casino or a sportsbook, you most likely stumble across some websites that look like online casinos, sometimes have a unique design but not quite them. They don’t have any games, there is no place to make a bet. Yet, there is a lot of info on a particular online casino and there are links.
The reason is that this website is an affiliate site. It was made to promote an online casino. And if a visitor is interested, they will follow the links and visit the casino.
Or sometimes during a YouTube video, your favourite streamer promotes a casino or a product and gives you a link, maybe a discount code. In this case, the streamer is acting as an affiliate. But what it really means is that everyone can be a casino affiliate marketer. It is simply a person or an entity that advertises a casino and then gets a reward for every customer brought.
How Do Casino Affiliate Programs Work?
As we have already established, casino affiliates get paid for promoting online casinos. Usually, this payment comes in the form of a commission. But what determines for what exactly and how much an affiliate should be paid?
For that, there are commission plans and payment models. Affiliate commission plans can be individual and vary greatly, yet there are three most common models:
CPA
A simple and straightforward model. An affiliate receives a one-time reward when the potential client they brought performs a certain action. Usually, this is a registration or an initial deposit but mostly it depends on the affiliate program terms.
Revenue Share
This time, instead of receiving a one-time payment after a player’s target action, an affiliate constantly receives rewards during the whole player lifecycle. The reward is a percentage of the revenue that the online casino received from that player.
Hybrid
If you combine the two previous methods, you will get this one. First, an affiliate is rewarded for a player’s target action. After that, they continue to get rewards for the revenue the player brings.
How Do I Become an Online Casino Affiliate?
It is better to start with finding the affiliate program page or site that is usually located at the bottom of the online casino main page. After you successfully clicked the link, you will see the page with the necessary information on becoming an affiliate for that casino brand.
Another thing you have to think through is where you want your affiliate features to be present. It’s not always text links, it can also be in the form of clickable banners and ads. Your choice depends on what works best for your audience.
Choosing the Right Affiliate Program
Do not choose just any affiliate program. It is a serious matter that’s going to affect your future income and your desire to be an affiliate in the first place. Pick several programs that match what you think will be good and start digging. Find the reviews and see what other affiliates are saying about the program and about the online casino itself.
Thinking ahead about when you are going to get your payments, research the kind of payment methods the program uses. Not all of them are the same and some may turn out to be unsuitable for you.
And when searching for an online casino to promote, try to find the one that you feel connected to or at least interested in. It is easier to advertise a product that you already understand and like yourself. Choose a good-reviewed casino you sympathise with and believe in.
Mind the Basic Principles
Any affiliate needs to abide by certain rules to raise the probability of being successful at affiliate marketing. There are some things and guidelines that will help you with that:
Don’t Ignore SEO
If you have built a website, that is a great first step. Now you need to make it easily findable for people. Pay attention to site optimisation. You may hire a professional or learn the core principles yourself. In any case, it is a very useful strategy.
Earn Respect
The visitors of your site, channel, or blog should be confident in your proficiency. In order to be trustworthy you should only promote tested and reliable online casinos, no shady business. And it is always beneficial to put some time into the topic of iGaming for your followers to feel that you know what you are talking about.
Create Good Content
Put some value in your site. Engage and entertain your visitors with curious articles, important industry news, and just some useful info for potential players. Don’t treat your website or blog like it is exclusively for posting links.
Work Out the Interface
When your visitors come to the website, you want them to immediately figure out what is what and how everything works. An incomprehensible interface turns visitors away. Make sure that the main reasons why people visit your site are easy to find.
Final Thoughts
If we are to summarise this article, then there are a few things we should recap:
Before joining an affiliate program of an online casino, check its reputation, check the reviews. Make sure it is a legitimate casino that is good not only on the outside but on the inside as well. Stay away from promoting a foul product.
Believe in the casino you advertise. It helps to feel connected to the product that you promote.
Take the time to get to know the industry properly. That will help your visitors and followers to see that you genuinely know your stuff and that your opinion has value.
Don’t neglect the importance of a good casino affiliate site. Make sure to keep it updated, engaging, user-friendly, and SEO optimised.
